__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"7b974":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"7b974":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"7b974":{"val":"rgb(55, 179, 233)","hsl":{"h":198,"s":0.8,"l":0.56,"a":1}}},"gradients":[]}}]}__CONFIG_colors_palette__
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"70929":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"70929":{"val":"var(--tcb-color-2)","hsl":{"h":28,"s":0.99,"l":0.01}}},"gradients":[]},"original":{"colors":{"70929":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
(323) 315-0076

Don’t Tell Your Story!

If you don’t know Why, you will in 3 minutes.

Your prospects will only remember your story when the time is right. If it’s good, they will remember you. But you don’t get to start there!

I know your products are your pride, but your prospects have doubts. They want to see if you can get their ball to their goal posts. They expect you to do your part to help them get a high score - the winning score :-)

I know you’ve built excellent services. After all, you perfected them with your skills. But your prospects don’t care. They expect you to see their goal.

They need to expand, to shrink, to spend, to save, to hire, to lay off, to sell, and to buy. They need you to hear their story and know what to do after they tell you.

You’re the listener. From the beginning to infinity and a day, you are there to listen.

I’m here to teach you to listen. We’re done when I get your story - the one where you reached your goal.

That's when I, and your new clients, will tell your story.

You Get Three Things When You Listen

Success Means You Cut the Crap, Get Focused, and Show Your Muscle

Cut the Fat

Is your message sharp?


Can you tell your client's story before the third floor?

Take Center Stage

Can you get the ball? 

Their win is your only option.

Reveal the Unseen

What makes you special?

You know their story and tell it well.

It takes a unique understanding to help business succeed

Your data will speak first. The story it tells is the one we will start from.

Twenty years of experience in data analytics and copywriting has made me quick to dig out the truth. Fake stories smell bad. Your story will emerge and when it does, we'll find out why your sales teams work too hard. Knowing your data story will get to your goal posts faster.

I only see the road ahead, and it informs my content strategies and copywriting. I can pull heartstrings for products I trust. I don't write copy about snake oil. (If your product isn't reliable, you should find that other guy.)

Chase, Best Buy, NBC Universal, Wunderman, and others are on my testimonials. Those companies are part of my core. I know their story and can believe in them. They believe in me.

A career in business analysis, data architecture, and copywriting makes me unique.

Persuasion is my passion. Data grounds my claims. It's why I love copywriting as much as data. I spent over 15,000 hours writing copy before I took any exams.

When I wrote for my certifications in copywriting and content strategy, it was a piece of cake. 

But that cake was made with over 1000 hours of headline testing and another 1000 writing leads.  And tons of material designed to do one thing - help readers make decisions. 

I graduated from the mentorship of Bob Bly, Clayton Makepeace, Danny Iny, Brian Clark, and Pamela Wilson.

I didn't waste their time. And I won't waste yours. I'm not cheap, because I know how to get people to make the change they desire. 


You're still reading this aren't you?

I Will Listen and when we're done so will you.

Discover how I make a difference for every company I take on

There was a medical doctor, teaching med students at my university, the University of Toronto in Canada. He was a monk and my mentor when the AIDS virus hit the streets of Toronto on June 5, 1981. He taught me this secret. Shut-up and listen. (And that took me five years to learn!)

As a writer, I'm of no help if I can't feel what is not visible because our mojo is the most real thing we have. It's invisible even though we can see it in action, and it can disappear with no explanation.

To find that invisible mojo is to find the story. So, we'll listen and go on a quest until you're so good at finding the story, your clients will ask their friends to check you out. 

As a business leader, you're in this Covid recovery for a while. Just as HIV did not go quietly into the night, neither will its cousin Covid-19. This virus changes things. If it didn't affect your mojo, your American spirit was already infected.

So back to my mentor, the Trappist monk. . .

My Mojo  


Success of the kind which David has achieved requires the internalization of a great deal of new data, the ability to manipulate it fluidly within formal constraints, and, most of all, the intellectual imagination to take an idea where no one has pursued it before in pursuit of a workable solution.

Dr. Brad Inwood

Professor - Yale & Toronto

David has a unique understanding of information and the variety of formats that will successfully deliver it. In our desire to tell the story of the Blue Box, David produced a superb 15 minute clip for our AGM. The video received much praise and several requests for its use among our member corporations.

Damian Bassett


The very best strength David has is his ability to communicate; understand his audience and communicate complex technical issues appropriately.   His written communication is excellent as well as his ability to communicate in front of small groups or large audiences.

Mary Nicholson

director - Universal Music Group


I’d love to listen to what matters to you.