Rediscover the “American Road” to Mojo

It's Time to Start Again - with A New Mojo.

It's a new day. Covid-19 had some powerful 1-2 punches. Now it's time to get on the road again. It's who we are.

Rebuilding is about your survival. You need to do it faster and be more durable while thinking long-term. It would help if you tailored your business to the new environment COVID carved for you.

Your sales teams need new data, new strategies, and unique assets to make the sale now. Your marketing team can't always jump at the last minute.

That's when you call me. I've been around the bigs boys long enough to cut the fat and give you what you need to get your prospect to the table.

You want to win the RFP.

How does a Business Today Get Its Mojo Back in the USA?

Successful Businesses Cut the Crap, Get Focused, and Show Their Muscle

Cut the Fat

Is your message sharp?


Trim your information so your client can focus on you.

Take Center Stage

Can you get attention? 

Tell your story before he gets off on the third floor.

Reveal the Unseen

What makes you special?

Show her why you're special before someone starts.

It takes a unique combination of skills to help business recover

I apply my experience in data analysis to everything I write

So do you still like the word "fake" today? Are you motivated by the word "great" when it's spoken?

I'm not, but I was not too fond of those words before COVID-19 either. Twenty years of experience in data analytics and copy has made me quick to smell a fake on a page, and nothing makes it great. It makes messes and as a minimalist, messes and I don't spend time getting to know each other.

I only see the road ahead, and it informs my content strategies and copywriting. I can pull heartstrings for products I trust. I don't write copy about snake oil. (If your product isn't reliable, you should find that other guy.)

Chase, Best Buy, NBC Universal, Wunderman, and others are on my testimonials. Those companies are part of my core. And they believe in me.

A career in business analysis, data architecture, and copywriting makes me unique.

Persuasion is my passion. Data grounds my claims. It's why I love copywriting as much as data. I spent over 15,000 hours writing copy before I took any exams.

When I wrote for my certifications in copywriting and content strategy, it was a piece of cake. 

But that cake was made with over 1000 hours of headline testing and another 1000 writing leads.  And tons of material designed to do one thing - help readers make decisions. 

I graduated from the mentorship of Bob Bly, Clayton Makepeace, Danny Iny, Brian Clark, and Pamela Wilson.

I didn't waste their time. And I won't waste yours. I'm not cheap, because I know how to get people to make the change they desire. 


After all, you're still reading this aren't you?

How I approach every project

Discover how I make a difference for every  company I take on

There was a medical doctor, teaching med students at my university, the University of Toronto in Canada. He was a monk and my mentor when the AIDS virus hit the streets of Toronto on June 5, 1981. He taught me this secret.

As a writer, I'm of no help if I can't feel what is not visible because mojo is the most real thing we have. It's invisible even though we can see it in action, and it can disappear with no explanation.

To increase mojo takes trustworthy information, and that starts with the analysis of useful data.

As a business leader, you're in this recovery for awhile. Just as HIV did not go quietly into the night, neither will its cousin Covid-19. This virus changes things. If it didn't affect your mojo, your American spirit was already infected.

So back to my mentor, the Trappist monk. . .

My Mojo  


Success of the kind which David has achieved requires the internalization of a great deal of new data, the ability to manipulate it fluidly within formal constraints, and, most of all, the intellectual imagination to take an idea where no one has pursued it before in pursuit of a workable solution.

Dr. Brad Inwood

Professor - Yale & Toronto

David has a unique understanding of information and the variety of formats that will successfully deliver it. In our desire to tell the story of the Blue Box, David produced a superb 15 minute clip for our AGM. The video received much praise and several requests for its use among our member corporations.

Damian Bassett


The very best strength David has is his ability to communicate; understand his audience and communicate complex technical issues appropriately.   His written communication is excellent as well as his ability to communicate in front of small groups or large audiences.

Mary Nicholson

director - Vivendi


I’d love to talk about what matters to you.