July 14, 2020

Good Players and Bad Players in the World of American Stem Cells  Deborah Scott tore her meniscus. Her doctors gave her cortisone and Orthovisc injections for the next ten years, but her pain was still there. She decided she’d had enough and saw an orthopedic doctor. He said she would need bilateral total knee replacements.

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July 9, 2020

Content Strategy revolves around increasing sales. And at the heart of a copywriter’s skills is the granddaddy of copy – the direct response sales letter. See this sample adapted for the web.

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June 4, 2020

 Concerned Canadian doctors could not stand by while their US neighbors were unable to pay for treatments they needed. They created TNMI by forming partnerships with pharmacists willing to challenge US Pharma. Their mission – sell quality drugs to patients at realistic prices. But success has a cost and the OMS wouldn’t scale.   “We needed to

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January 22, 2020

Click on the image to open the briefing.  This is a sample of one product in a series of briefs I built for a company that wanted to bridge the gap between academic research and their audience of project managers. In this Koan Brief, prepared for the their project management clients I chose a study that

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January 22, 2020

Video is an essential part of my life. I believe a great story is compelling and persuasive. When done well, visual storytelling helps people decide to make their own stories better. While not everything has to be a feature film, visuals help reach into our minds so that new ideas can take root and grow.

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December 5, 2019

Our family-run business, Pederson Arts, specializes in data, video, and copy assets. As the content strategist, I put together 12 samples to show you how we use AIDA.  Relationships take time. And AIDA builds great relationships. The secret? It works best with companies who see customers as friends rather than users. That mindset helps AIDA

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