June 4, 2020

Case Study Sample – Canada US Drug Solution

TNMI Case Study

 Concerned Canadian doctors could not stand by while their US neighbors were unable to pay for treatments they needed. They created TNMI by forming partnerships with pharmacists willing to challenge US Pharma. Their mission - sell quality drugs to patients at realistic prices. But success has a cost and the OMS wouldn't scale. 

"We needed to either build or buy. For this app, there was no future. There wasn't much to save. Once the analysis revealed that less than 60% of the database was usable, it was clear that this forest was so neglected, it simply needs to be cut down and regrown." 
- Dave Kreighron, President

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I am a content strategist and copywriter, certified by CopyBlogger and AWAI. I bring 20 years of experience in business intelligence to every project I take on.

Best Wishes, David Pederson

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