White Papers, Cases Studies, and email for SaaS companies
This website content sample focuses on a website for which I wrote all the content. It functions as the advertising page for new client development.
The company currently works on big data projects for companies like NBC Universal Studios. Their focus for 2019 was to help educate small businesses in the tools and methods available to help them compete with larger corporations.
We know the people browse the catalogue, put stuff in a cart, and then get overwhelmed by the amount of information they need to enter to complete the sale. So they leave.
I know. I do it too. Except on Amazon. When I want a book or a product I click one button, the Amazon one-click button. Amazon does the rest. So how does the average business mimic that?
This case study was written to showcase the solutions a Canadian pharmacy chain developed to fight the high cost of drugs paid by Americans.
I've also put this video on Pederson Arts Inc. Check out the new digs.
We created a series of promotional videos for a pharmacy in British Columbia. This pharmacy video used employees of the company rather than actors under our direction and high-level scripting so that the narrative would be consistent and flow with the intent of the owners.
This article was written to help newly approved telecommuters prepare for their next performance review.
The advice was part of a larger corporate newsletter which I’ve updated so you can see how I integrate video into an Adobe InDesign tool.
I’ve stayed true to the message the company hired me to deliver but the numbers are more current than the ones used at the time this actually went out.