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Good Players and Bad Players in the World of American Stem Cells  Deborah Scott tore her meniscus. Her doctors gave her cortisone and Orthovisc injections for the next ten years, but her pain was still there. She decided she’d had enough and saw an orthopedic doctor. He said she would need bilateral total knee replacements.

Content Strategy revolves around increasing sales. And at the heart of a copywriter’s skills is the granddaddy of copy – the direct response sales letter. See this sample adapted for the web.

 Concerned Canadian doctors could not stand by while their US neighbors were unable to pay for treatments they needed. They created TNMI by forming partnerships with pharmacists willing to challenge US Pharma. Their mission – sell quality drugs to patients at realistic prices. But success has a cost and the OMS wouldn’t scale.   “We needed to

Click on the image to open the briefing.  This is a sample of one product in a series of briefs I built for a company that wanted to bridge the gap between academic research and their audience of project managers. In this Koan Brief, prepared for the their project management clients I chose a study that

Video is an essential part of my life. I believe a great story is compelling and persuasive. When done well, visual storytelling helps people decide to make their own stories better. While not everything has to be a feature film, visuals help reach into our minds so that new ideas can take root and grow.

Everyone knows telecommuting has many benefits – for the company, for the employee, and for the environment. But do you know the keys to successful telework? That is the tie-breaker to help you work from home.