I want to get to know you.
So let’s set up our expectations about the first meeting. I like to begin with the phone. We’ll discuss what you want to get out of your project and how we will work together.
Start with a Phone Call and a Skype Meeting
I’d like to start by exploring our mutual interests. Plan on 30 minutes with me. If, at the end of the call, we find a mutual interest, then we arrange a second face to face or web conference meeting to explore your project further. Depending on your needs that will take up between 30 minutes and 2 hours. In that meeting we will look at timing and your needs. Then we can discuss the deliverable and ballpark the costs.
After that meeting, if we think we are a match, I will put together a proposal. It will include a preliminary SOW, deliverable, and price option. I’ll send them over in 24 hours. You can review them for up to 10 days.
After You Review the Proposal, We Can Complete the Contract
If the proposal is of interest, I’ll meet with you to build a contract which includes the deliverable, timeline, and our statement of work. You’ll have 5 business days to review the contract and make changes.
Once we sign, I’ll bill you in thirds; the first when we sign the contact, the second when I deliver the content and copy, and the final third when you’re satisfied it is what you want. The clock starts after the first payment.
When the Project Starts
Once we’re all contracted, we can start. During our time together I will need access to previous materials, key players on your team, your product, some key satisfied customers, and you. I will review the sales work you’ve done, find your voice and tone and take what will help your campaign. I’ll interview your key players to find that magic feature that supplies the little known but critical benefit to your buyer, dissect your product to find its strengths and weaknesses, get the best testimonials, and meet with you to review my plans for you.
Our Communication Plan
Our key is our communication plan. Some folks like lots, some like less. It is important I understand how deep you want my communications to be. That way I don’t charge you for reports you won’t be reading.
Review The Results
If you wish to change directions after delivery, I will give you one rewrite. It’s in my interest that the materials I create sell your products. I want you to brag about me and tell your contacts good things. And I’d like to meet to discuss your metrics once your material has run.