When we’re done I want to stay in touch. Not a shock I’m sure. Every freelance copywriter wants to know about the impact they made. I’m no different. (And if your freelancer doesn’t want to know this I’m curious why.)
I want to know how well my materials did for you. I will supply measurements with mid-point work that we can choose from. If your campaign is a success I want to know how to make your next one better. If another campaign beats it I want to figure out why, so I can get another chance to beat my competition.
I’m a Jason DeMers fan and like to use his insights to measure success. He helps isolate unpredictability and, as a risk-averse copywriter, I appreciate that.
I like to focus on these metrics, many of them benefit you as much as me.
1. Total Visits.
2. New Sessions.
3. Channel-Specific Traffic.
4. Bounce Rate.
5. Total Conversions.
6. Lead to Close Ratio.
7. Customer Retention Rate.
8. Customer Value.
9. Cost Per Lead.
10. Projected Return on Investment.