First Rate Analytics

David is an outstanding analyst, with excellent attention to detail, great knowledge, and work ethic. Plus, he is a joy to work with - a great sense of humor...highly recommended!


David Finds The Real Story

David has a unique understanding of information and the variety of formats that will successfully deliver it. In our desire to tell the story of the Blue Box, David gathered over 17 hours of raw footage detailing the creation of the Blue Box from the originators of the idea and produced a superb 15 minute clip for our AGM. The video received much praise from our members and requests for its use as a communication tool in various corporations associated with CSR.

Damian Bassett CEO - Corporations Supporting Recycling

David Gave Us a Video Driven Campaign Beyond Our Expectations

We are extremely impressed by David’s analysis, strategic advice, and persuasive writing skills. His guidance and ability to execute ideas quickly helped us with two of our practices during Covid-19.


David Got Our Site High Returns Under Budget

Mr. Pederson designed our website and navigated through what to us is a maze of issues, finding us cost savings and keeping under budget. The site has been effective in getting our information to our market and his quick response to new requests for additions and modifications has always been appreciated.

Teddy Kellen President - DriveSafe Canada

David Creates New Ideas

Success of the kind which David has achieved requires the internalization of a great deal of new data, the ability to manipulate it fluidly within formal constraints, and, most of all, the intellectual imagination to take an idea where no one has pursued it before in pursuit of a workable solution.

Dr. Brad Inwood Emeritus Professor - University of Toronto and Yale University

Our Site Outpaced Its Peers

David was responsible to creatively organize information of our new corporate website. When the site was released its innovation outpaced its peers and gathered many accolades from a variety of sources. David's design ideas put our website well ahead of those in our industry.

You will find David to be a sincere, honest and committed man who with a dogged determination to resolve problems.

Mark McKenney President - Beverage Recovery in Canada

David Translates The Complex

The very best strength David has is his ability to communicate; understand his audience and communicate complex technical issues appropriately. He has a great ability to communicate his passion for what he does and get others excited as well. His written communication is excellent as well as his ability to communicate in front of small groups or large audiences.

Mary Nicholson Director - Universal Music Group

David Brings Everything Together Fast

CASL (Canadian Anti-Spam Legislation) was a critical, high visibility project with legal and financial consequences for the company. Due to a tight timeline, requirements gathering and documentation needed to be performed at an accelerated rate with high accuracy. David brought a sense of calm to the table while gathering comprehensive research.

Lisa Rockford Director - Best Buy

David Knows How To Influence

By all accounts, the NBCU team is very happy with David’s performance, his work ethic and his ability to self-manage as well as positively influence the work effort of others. He has provided valuable input to both problem definition and solution design.

Ann Nisimov Director - NBCUniversal Television Distribution

It takes great copy to help others take a chance on the power of yes. We should talk.